SolarCity’s Brilliant Marketing Plan

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By Jeff Siegel

DISCLOSURE: Long SCTY.

SolarCity truck Well here’s a sweet marketing plan. . .

In an effort to get to homeowners before they actually buy their homes, SolarCity is working with homebuilders in Oregon to offer solar to potential buyers.

Essentially, SolarCity (NASDAQ:SCTY) will be giving future homeowners the opportunity to save on their energy bills from day one without paying a single penny more for their homes. Brilliant!

SolarCity reps commented on the new plan, stating. . .

Solar power delivers distinct benefits for homebuilders and homebuyers. While many upgrades and additions to homes such as granite countertops can greatly increase the purchase price of a home, SolarCity’s solar power options can allow homeowners to start saving money on energy costs immediately without increasing their purchase price. SolarCity allows the homebuyer to install solar panels for free, and pay less for solar electricity than they pay for utility bills.

For homebuilders, solar options represent an enticing (and eco-friendly) way to attract potential buyers to their new communities and homes. In fact, about 92 percent of Americans think that the United States should develop and use more solar energy. SolarCity’s solar power options do not increase construction costs for the homebuilder.

SCTY has sold off a bit since that recent upgrade from Deutsche Bank. Fortunately, I picked up more shares before that announcement. If the stock sells off further, falling below $69, I may grab additional shares.

To a new way of life and a new generation of wealth…

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Jeff Siegel is Editor of Energy and Capital, where this article was first published.

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