John Petersen
I've been writing this blog on pure-play energy storage companies for a
little over two years. Initially I focused on broad themes like
the
importance
of
price
and
performance and the fact that every industry
must
master
the
baby
steps
before it can try to run. Over time the
analysis got increasingly granular as I focused on individual applications
instead of the industry as a whole. While I occasionally revisit basic themes
like I did in last fall's
Battery
Investing
for
Beginners
series, I worry that overly technical discussions of applications are not as useful for investors as they could be.
My readership base has grown
exponentially over the last year, which tells me that interest in the storage sector is booming. Since many investors seem to be having a hard time separating the wheat from the chaff, now seems like a good time to revisit the basics for investors who are
considering this old-line industrial sector for the first time.
The oil industry and the battery industry are both celebrating
sesquicentennials. Colonel Edwin Drake drilled the
first commercial oil
well in 1858. A year later on the other side of the Atlantic Gaston
Planté
invented the
first
rechargeable
lead-acid
battery. For the last 150 years, oil
has been the primary driver of global industrial and economic growth
and batteries have been little more than a grudge purchase, devices
that nobody wanted but everybody needed. As the world slowly comes to
grips
with issues like
peak
cheap
oil, climate change and rapid industrialization in Asia and South
America, investors are beginning to realize
that energy storage will be the
beating
heart
of
the
cleantech
revolution;
an enabling technology for more efficient wind and solar power, more
efficient transportation and a more efficient and reliable electric
grid.
This is not a case of simple evolution; it's a
new
industrial
revolution where energy storage applications that didn't exist a
decade ago will become hundred billion dollar opportunities
over the next 20 years.
The mainstream media is full of stories about gee-whiz energy storage applications
that scientists and companies are developing for new markets. The articles usually
wax poetic on the benefits while downplaying if not ignoring
the risks and costs. They
almost never talk about the period of time that will pass between the
launch of a technological marvel and the happy day when its
manufacturer will turn the corner from hemorrhaging cash to breakeven;
or the happier day when it will turn the corner from breakeven to sustained profitability.
Since the fair value of an investment is always equal to the risk-adjusted
discounted present value of expected future returns, successful
investing is all about timing. Being right too early is no better than
being wrong. Investing at the
wrong
point
in
the hype cycle can be a grave mistake. In the final analysis knowing what will happen is useless if you don't have a reasonable feel for when it will happen.
Since 1988 I've been convinced that Apple (
AAPL) had the best technology for the majority who want to use computers without having to understand their inner workings. Since 2004 the market has agreed with me. From 1988
through 2004, however, I'd have been better off owning Microsoft (
MSFT). A true financial genius would
have owned Microsoft from 1988 to 2004 and then shifted his portfolio
to Apple. I wasn't that smart.
Most investors are accustomed to IT where Steve Jobs can introduce the
iPad in April and Apple can plan on first year sales of 13 million
units. Comparable uptake rates are simply not possible in cleantech.
The following graph of a generic technology adoption lifecycle is the
single most useful image an energy storage investor can sear into his
consciousness.
The next graph from
hybidcars.com
is a close second because it tracks the increase in HEV sales
from 1999 through 2009. The important lesson in this graph is that it
took HEVs 10 years to advance from the starting point on the Technology
Adoption Lifecycle curve to a point where they’re finally approaching
'The Chasm.' I'm one of many
cheerleaders who believe HEVs should cross
'The Chasm' and become mainstream
products, but even my optimism is tempered by reports that
HEVs
are
losing
market share while clean diesel sales are soaring.
Once an investor understands these two charts, it becomes relatively
easy to answer the
$64,000
Question:
"When are emerging energy storage
applications likely to transition from
the bleeding edge to the leading edge, and from the leading edge to
sustained profitability?"
Electric Bikes and
Scooters. Americans tend to think of cars when the
subject is personal transportation, but electric bikes and scooters are
immensely successful in Asia and rapidly becoming mainstream products in
Europe. According to
Pike
Research, electric two-wheeled vehicle, or E2W, sales are currently
in
the 25 million unit per year range and sales are expected to grow to 80
million units per year by 2016. In Asia, E2W is the Microsoft analog in
vehicle electrification; a cheap solution for the masses that has
already attained '
Early Majority'
status.
Stop-start Idle
Elimination. Stop-start idle elimination is a baby step toward
vehicle electrification that's been largely ignored by the media. The
technology is simple - it turns the engine off when a car is stopped
and
turns it back on when the driver takes his foot off the brake. Since
stop-start
systems
are
extremely hard on batteries, current offerings use two
VRLA
batteries instead of one flooded battery. Even with dual batteries,
automakers have had
tremendous problems with battery degradation. To solve the problems, they are
actively evaluating a variety of advanced energy storage
technologies that promise better performance. Unlike the complex
vehicle electrification plans that will depend on uncertain consumer
acceptance rates,
stop-start
is
being
driven
into the market by new fuel economy and CO2
emission
regulations. Forecasts predict very rapid stop-start implementation
in cars with internal combustion engines. The consensus calls for
market penetrations in the 40% range by 2015 with near-universal
implementation by 2020. The bottom line is that stop-start is the
current Microsoft analog in vehicle electrification; an affordable
solution for
the masses that has already crossed '
The
Chasm' and will attain '
Early
Majority' status within five years.
Hybrid and
Electric Buses. In recent years a huge amount of work has
focused on improving the fuel economy of transit buses. The technical
approaches range from hybrids that use supercapacitors or batteries to
reduce waste to full electric vehicles. The economics seem to be
working for transit system operators and order sizes are increasing
rapidly. I believe that hybrid and electric transit buses have recently
crossed '
The Chasm.' The
future is looking very bright and I believe hybrid and electric buses
will become mainstream public transit products in the next five years
and dominant technologies by the end of the decade.
Plug-in Vehicles. Despite
deceptive
acronyms
and
PR
claims
that tend to confuse rather than enlighten,
plug-in vehicles are not an evolutionary development in HEV technology.
HEVs use a small battery to minimize wasted energy and improve fuel
economy. Plug-in vehicles use a huge battery to replace a fuel
tank and substitute electricity from coal for gasoline from oil. So
despite the happy talk, plug-in
vehicles are at the starting point on the Technology Adoption
Lifecycle curve and must overcome
six
impossible
challenges before they
can approach '
The Chasm.' If
those
challenges can be overcome, plug-ins
may become mainstream products by 2020. For the next decade, however,
companies that make plug-in vehicles and the batteries that power them
are likely to perform like Apple did in the 1990s.
Grid-connected
Storage. The most exciting emerging energy storage applications
are grid-connected systems for frequency regulation, short-duration
wind and solar power integration and improved power quality. Many believe
grid-connected storage markets will be immense once the new systems
prove their worth. Like plug-in
vehicles, however, grid-connected storage is at the starting point
on the Technology Adoption Lifecycle curve. To complicate matters the
potential buyers of grid-connected systems are the most heavily
regulated and fiscally conservative companies on the planet. Utilities
will need years if not decades of demonstration projects and
performance testing before they'll be able to justify implementation
decisions to a powerful array of Federal, state and local regulators.
The next ten to fifteen years will undoubtedly be a time of intense
testing and analysis, but grid-connected systems are unlikely to become
mainstream products for another 15 to 20 years
The following graphic is my attempt to put the emerging energy storage
markets into perspective in terms of when those markets will hit their
stride and transition from the bleeding edge to the leading edge, and
from the leading edge to the mundane.
The E2W market is here, its now and its booming. The two best pure
plays in that sector are Advanced Battery Technologies (
ABAT) and
China
Ritar Power (
CRTP).
While Valence Technology (
VLNC)
has
a
toehold
in the E2W space because of its contracts with Segway and
Oxygen SpA, Valence is not currently active in Asia where the bulk of
the E2W sales originate.
The stop-start idle elimination market has been flying under most
investors' radar to date but its visibility will ramp rapidly over the
next three years as companies like Johnson Controls (
JCI), Exide Technologies
(
XIDE)
and Axion Power International (
AXPW.OB)
begin
posting revenue gains from higher per vehicle
battery content and higher gross margins on advanced
battery systems. While Maxwell Technologies (
MXWL)
has
a
toehold
in the stop-start market, its
supercapacitor-based solution cannot eliminate the engine-off accessory
load issues that are the principal cause of start-stop battery
degradation.
The hybrid and electric bus market will be fascinating to watch over
the next five years. Maxwell Technologies has seen a rapid ramp in its
order flow for hybrid transit buses and lithium-ion battery
manufacturers including A123 Systems (
AONE) and
Ener1 (
HEV)
have
experienced similar increases in demand. Other contenders include
Valence
Technology and Altair Nanotechnologies (
ALTI).
While
my guess is that Maxwell and A123 are likely to be the sector
heavyweights, I’d have a hard time picking a clear technology winner
today.
Since my crystal ball gets pretty foggy if I try to look
more than five years out, I'd rather focus on the
bird-in-the-hand
investments today and turn my attention to the wild geese
categories of plug-in electric vehicles and
grid-connected storage in 2020 through 2025 when
their futures will be clearer and their valuation premiums more
reasonable.
Disclosure: Author is a former
director of Axion Power International (
AXPW.OB)
and
holds
a
substantial
long position in its common stock.