Part II - The Business
Arthur Porcari.
This is part two of a four-part
series
on Kandi Technologies (KNDI). Part
I
was an introduction, and Part
III and Part
IV will look at the company's financial condition and stock price,
respectively.
Kandi was founded by its effectively
sole controlling shareholder Hu Xiaoming in late 2002 in Jinhua City,
Zhezjiang Province, PRC as a prolific developer and manufacturer of
two, three and four wheeled gas powered, mainly off road,
recreational vehicles exclusively for the US export market. By 2007
KNDI rose to the status of being China’s largest exporter of high
end
Go
Karts (more like mini-dune buggies) with a impressive15%
of the total market. In addition, KNDI also developed
and manufactured an array of
ATV’s,
UTV’s,
Trike’s,
etc. Unlike
most start-ups, KNDI was financed from its inception through the end
of 2009 without going to outside equity investors. Also, unlike most
startups it has been profitable each year including the last two in
spite of an almost total collapse of the export market for
non-essential products as KNDI was offering.
With the Energy Crisis of 2008, a
window opened for Mr. Hu to make what could now only be looked at as
a perfectly timed Company transformation simultaneously on two
fronts. He rapidly moved the emphasis of the Company to develop and
market mini-electric cars and to develop these cars along with the
Company’s legacy products for not just the export market, but also
for domestic PRC consumption. Before anyone thinks that the move into
EV’s was just the move of a stock market opportunist CEO, I
suggest you check out this
link
for a short bio of his credentials as an earlier pioneer in
mini-cars, EV’s and batteries.
Where does KNDI
stand today on the EV front?
Exports
For openers, I suspect that most had no
idea that
KNDI was China’s largest exporter of pure 4 wheeled EV’s
to the US with over 3500 mini-EV’s delivered the past twelve months.
The
initial sales were of a cute two seat convertible called a Coco,
followed
now by a more powerful hardtop
with AC and power windows (Yes that is me in the car). The latter
recently arrived at KNDI’s
West Coast facility within the past few months and only last week
reached its first dealer in my home city of Houston. In fact, thanks to
Rick
Erhlich of Houston Electric
Car Company, Saturday I was able to take
a head turning spin through downtown Houston. While both these
cars are designated as Low Speed Electric Vehicles (LSEV), meaning
they must be speed restricted down to 25mph in any state that
doesn’t have its own specific requirements, Texas allows the speed
to be set at 35mph. I can assure all; this car without the governor
will go well past the 35mph restriction. With the addition of this
air conditioned model (better for both hot and cold climates), and
the existing and impending tax credits in several states, paired with
the federal tax credit of 10%, I can easily see sales of
5,000-7,000 more export units over the next twelve months. These
sales should also include the impending opening of their new
EuroGroup
market.
People's Republic of China (PRC)
Consumer Sales
While the KNDI's legacy export business
is
profitable steak, what is happening in China beginning this quarter
is surely the sizzle. As mentioned above,
Mr. Hu is Johnny come lately when it comes to EV’s. Last year
the word came out that the China Government was going to go all
in with incredible subsidies and grants to make
China the Worlds
#1 manufacturer and consumer of EV’s. Immediately all of China’s,
and a number of other international auto manufacturers came running
to the market with their big beautiful $30,000 plus full speed EV
entrants. In June, the subsidy plan was unveiled giving PRC subsidies
up
to the equivalent of $8600 US per sale, additionally local Provinces
and Cities
also added subsidies. As we now know, this great
deal has been about as successful as a Chinese firecracker in a
typhoon. Why? The big guys will tell you it is because the
subsidy is not enough. “If a buyer can’t afford $30,000, then
they can’t afford $22,000 either". True statement, but… that’s
not the main reason. There are at least two other more important
reasons, and KNDI knew it.
The most important credo in
manufacturing is “know your market
. Something the big guys
either forgot or ignored. In most of the world, EV’s for years to
come will be either a second car, or a novelty market. Not so
for China for at least two reasons. In China with its current
minuscule cars per family ratio and huge 300 million urban emerging
middle class, EV’s are likely to be a first and only car for quite
a while. This group is evolving from bikes and scooters, so any
economic enclosed vehicle they can step up to for a few thousand
dollars is cause for excitement. But additionally, they would like to
have the ability to get not just from point A to B, but on to the
rest of the alphabet. Let me explain.
KNDI and Mr. Hu know the above is KNDI's
market, in the same way Henry Ford with the Model-T and Ferdinand
Porsche with the Volkswagen knew their market was for the common man.
With most of the above
potential consumers living in high rise condos, just finding parking
alone will be a universal problem, let alone finding a place to plug
in for an overnight recharge. Obviously this is not a good
environment for a big expensive sedan. KNDI’s solution; make the
car half the length of the sedan, sell it without the most expensive
single item, the battery, and forget about plug in recharging (thought
the KNDI
vehicles do allow plug-in). And, BTW, this
will make it a lot easier to get from A to C and beyond without
waiting for hours for a recharge IF you can find a place to recharge.
KNDI's
solution; Build the car with battery quick change access and also
build the battery changing stations.
Mid last year while the rest of the auto
makers were developing their big expensive cars, ten of the biggest
got together and formed a group to address the re-charging issue as
can be seen in this article snippet translated from this translated China
news
story:
“Not only the
‘external environment’ case, even the electric car production
camp is also due to the formation of two different charging modes
martial. Such as FAW, SAIC Motor, Changan and other domestic 10
vehicle companies jointly established in August 2009 electric vehicle
industry alliance to promote plug-in electric vehicles and models of
commercial standards.”
Late last year, KNDI, due to it’s
ownership of a technological patent for quick battery change, led the
formation of its own
group. From the same article: (Condi is Kandi after Google
translation)
“While Condi is
with CNOOC Zhejiang, China Putian, Zhejiang days Battery Co., Ltd.
and other energy giants could reach an agreement, set up a ‘Chinese
electric car industry Promotion Alliance’, seeks to expand the change
battery mode of influence.”
Now the big guys came up with the
brilliant idea to set up tens of thousands of plug in terminals all
over the country. With current average full charging times of up to
six hours, there had better be a good triple feature movie theater
nearby.
The KNDI lead group is currently
building a series of Changing Stations similar to what Shai Agassi is
trying to do internationally with his not yet trading already Billion
dollar VC
funded A
Better Place company. Just drive you car in,
let a robot arm change out the battery, and in less than two minutes
you are back on your way to point C with a fresh battery. But KNDI’s
group is taking the changing station concept to a more advanced
level. When you buy your subsided car you buy it separate of the
additionally subsidized battery which is leased from their same group
for a pittance. Aside
from the obvious lower initial cost, always a fresh battery, and
ecologically friendly battery recycling, this is also a great deal
for the car buying consumer in that his purchase price is cut in half
and his resale value will not
drastically decline with the age of the battery.
For KNDI this is an excellent situation
in that
in addition to selling their cars equipped with the quick change
battery
feature, they get
paid a fee from the battery change alliance each time an exchange is
made.
Now as is Not typical for a US company
which might take years and millions of dollars to implement such a
plan, KNDI, thanks to their contribution of the technology, has no
capital requirement towards building out the battery changing
infrastructure. The PRC, local Governments and KNDI's partners are
covering all
costs. And
according to this translated China article
the first six changing stations and main charging station are
scheduled to be completed in October. But what is really big for KNDI
is the initial commitment for the City of Jinhua to subsidize an
initial 3000 cars of KNDI’s recently Government approved larger
mid-speed car, the KD5010XXYEV
which can cruise at 80kph with a 160km range between battery
changes. After subsidy paid to KNDI directly after each sale to a
dealer, the consumer cost at the dealership will be
between $2500 and $3000 USD. An entry level that most emerging middle
class can
embrace. KNDI’s gross margins should exceed 35%
on these sales.
Government and Municipal Orders
To date, KNDI has made initial sales
for trial purposes to the China Postal Service in both Jinhua City
and Hangzhou, cities totaling some 9.1 million in population. The
most recent sale of 60 cars which are modified versions of the
KD5010XXYEV sold directly by the Company with the batteries was made at
approximately $10,000
USD per vehicle. Here is a video
clip from a China TV piece aired in June. While it is in Chinese,
the video
alone shows an impressive operation. The green vehicles with the light
on top
you see throughout the clip and the plant manager being interview in
front of,
are the new China Postal vehicles. Much can be read as to the
potential of Government
sales through the below excerpt of this recent press
release.
This initial order by the Hangzhou Postal Service is for vehicles to
be used as a Special Postal Vehicle. Hangzhou, one
of China's most prosperous cities, is one of the first five Chinese
cities in which the Chinese government will begin to offer
significant subsidies and special policy incentive to electric
vehicle and hybrid manufacturers as announced by the Ministry of
Finance on June 1, 2010.
The Company added that the initial order by the Postal Service
totaled approximately RMB 4,080,000 (US $602,450). It was in
response to a widespread call by government officials in Hangzhou for
its municipal services to adopt alternative energy vehicles. The
Company said the government approved Kandi EV emits no emissions, and
meets all of the standards set by the Chinese government. After
a finishing touch of green paint, it is anticipated the cars will be
shipped and begin to appear on the streets of Hangzhou before the end
of July.
"By improving the environment and raising the standard of
service provided by the Postal Service in Hangzhou, we believe this
sale will serve as an example of the potential for utilizing electric
vehicles for mail delivery throughout all of China," stated Mr.
Xiaoming Hu, Chairman and CEO of Kandi. He added, "We will
continue to market our EV products to all major government agencies
in China.
Continued in Part III
DISCLOSURE:
Long
KNDI
Arthur
Porcari
is a retired former regional stock brokerage firm President with 37
years stock market experience. His finance background includes, three
years a
stockbroker, ten years a brokerage firm President, an OTC Market Maker,
twenty
three years an Investment Banker to include 14 years as Managing
Consultant to
Corporate Strategies, Inc. a firm specializing in advising young public
companies and companies about to go public on the Ways of Wall Street.
He
currently blogs
on Seeking Alpha under Corstrat and has in the past been an on-air
guest
as well has a guest host on Business Talk Radio Network His passion and
particular expertise is for small cap emerging growth companies.
He
currently
is and has been a shareholder of Kandi Technologies since it was first
listed for trading in the US.