Demand Responder Eyes New Growth Areas as Key Market Prices Dip
by Joyce Pellino Crane
EnerNOC,
Inc., announced its acquisition of
Cogent Energy, Inc.,
on December 9, signaling a strategic move into the energy efficiency
sector that is designed to help it capitalize on the Smart Grid’s
growth potential.
But the company was launched in 2004 as one
solution to the country’s burgeoning demand for energy, and has grown
into a leader among a handful of competitors in the demand response
market.
Boston-based
EnerNOC
(
Nasdaq: ENOC) helps businesses and grid operators reduce electricity
consumption when demand is peaking and capacity strained. The business
model is designed to prevent regional blackouts and reduce the need to
build more power plants.
Expectations for growth over the next
few years are mixed and dependent on whether the company can
successfully penetrate the energy efficiency and other ancillary
markets, say some observers.
But so far, the company derives
about 96 percent of its revenues from demand response customers. A
demand response company, such as EnerNOC, uses technology to cut
electricity usage among commercial, industrial, and institutional
customers during periods--heat waves and frigid temperatures--when
energy demand surges or supply falls suddenly. It can also be useful if
changing
weather conditions cause supply from wind or solar to fall suddenly. EnerNOC’s platform inserts a layer of technology
between commercial businesses and grid operators to ensure that there
is enough power supply for all consumers during peak demand.
The company has shown significant growth in the sector, but it’s uncertain whether
EnerNOC can sustain the pattern on a long-term basis.
Ben Schuman, senior research analyst for
Pacific Crest Securities in Portland, Ore., said he foresees growth decelerating in EnerNOC’s largest demand response market after 2010.
“The growth in that market after 2010 is going to decelerate mainly because the capacity prices are declining,” he said.
Capacity is an industry term that refers to the energy resources needed to meet the industry’s highest electricity demand.
The
country's power grid is operated by seven regional transmission
organizations and independent system operators. The largest market
among them belongs to
PJM Interconnection
of Valley Forge, Penn., which sends electricity to utility companies in
all or part of 13 states from Northern Illinois to the Atlantic Ocean,
including Washington, D.C. PJM pays EnerNOC and other demand response
providers to cut the use of electricity among an aggregated pool of
customers. It also pays a monthly fee to keep demand responders like
EnerNOC on standby for a cutback when peak demand requires it. The
demand responders are then contractually obligated to ensure that
electricity usage decreases.
EnerNOC procures capacity
obligations through PJM-administered auctions that are three years in
advance, giving a clear line of vision to a large portion of its future
revenues.
Prices in much of the PJM market are slated to drop
each year through June 2012 from the current price of $102 per megawatt
day. By mid-2012, some PJM regions will see prices plunge to as low as
$16.47 per megawatt day, while others with less capacity will command
as much as $222.30.
But the pricing volatility could have an impact, say some industry observers.
Although
EnerNOC is committed to managing 2,500 megawatts in PJM territory from
2012-13, the revenues it will derive from its largest customer are
projected to be flat. In May, the company announced it had secured
about $100 million in future revenues from PJM—roughly the same as
reported for the third quarter of 2009, ending September 30. In
contrast, noted Schuman, between 2008 and 2009, revenues from the PJM
region had more than tripled.
“So what has been a growth
market for them flattens out,” Schuman said. “…That isn’t to say there
aren’t other markets that they can break into, but I think it will be
more difficult for them to grow after 2010 than it was in the past.”
But Shawn Lockman, a senior associate at
Ardour Capital Investments
in New York, said the company will compensate for the price drop by
building a megawatt profile over the next five years that makes up for
the difference.
“As they start to advocate for megawatts
nationally outside the PJM territory,” he said, “you’re going to see
the impact of that price drop be more dissipated.”
Lockman is
optimistic about the company’s ancillary services, including
monitoring-based commissioning solutions, energy procurement, energy
efficiency, and carbon management, “but demand response systems is
going to be their base for the foreseeable future,” he said.
Lockman gave EnerNOC’s stock a buy rating in contrast to Schuman’s recommendation to hold.
“This
company is strong and they’re well-managed and they have a lot of
opportunity out there,” Lockman said. “We don’t see anything that would
put a dent in that on a regulatory basis.”
In fact, a recent federal order gave demand response companies a big boost. In October, the
Federal Energy Regulatory Commission
finalized regulations that strengthen the operation and improve the
competitiveness of organized wholesale electric markets through the use
of demand response. EnerNOC has leapt ahead of its competitor,
Comverge, Inc., (Nasdaq:
COMV) of East Hanover, NJ, according to Lockman, in the $5.2 billion US market. The privately-held
CPower, Inc., of New York, NY, another competitor in the market, announced a $10.7 million round of financing in April.
EnerNOC’s
initial price offering on May 18, 2007 closed at $31.13 per share. Five
months later on October 18, share prices peaked at $50.50. Since then,
the price has been volatile, dipping to as low as $4.80 on November 21,
2008, and closing on Monday at $28.55.

Third quarter revenues
jumped 134 percent to $103 million from $44 million. Net income rose to
$26.6 million from a loss of $3 million during the third quarter of
2008. Year-end revenues are projected to be between $187-9 million,
according to Tim Weller, chief financial officer. EnerNOC lost $23.5
million in 2007, and $36.6 million in 2008. But today it has about $130
million in cash and marketable securities and about $4.5 million in
long-term debt. It is on track to reach $250 million in projected
revenues for 2010, said Weller.
“The Wall Street expectation was
around $257 million,” said Schuman. “The company has done a good job of
exceeding expectations for the past year.”
But warned Schuman,
“growth will slow down unless they can do a really good job of
penetrating other markets or some of their other services take off.”
The
recent acquisition of Cogent Energy is a step in that direction. The
company’s solutions will enable EnerNOC to service smaller facilities
equipped with less sophisticated control systems, according to a
company announcement. The acquisition significantly increases the size
of EnerNOC’s application to perform detailed analysis on a business’
energy usage. Cogent gives EnerNOC “utility relationships and a
customer footprint in California, and experienced head count resources
in the area of energy consulting service,” Schuman wrote in a December
10 report. Cogent is expected to deliver about $5 million in revenues
in 2010, he added.
Tim Healy, EnerNOC’s chairman and CEO, is determined to change how the world interacts with energy.
“We
believe we’re ahead of the pack,” he said. “We envision a world in
which energy management is as integral to energy accounting as every
other operation.”
Joyce Pellino Crane writes at wordtrope.com/blog. She is a
Boston Globe correspondent and a business technology analyst for Trender Research. Follow her on Twitter: JoyPellinoCrane. She can be reached at
joyce pellino crane at gmail period com no spaces
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